№ 01Analytics
Business intelligence · ClickHouse-backed
Funnel: visitor → enrolled
14.6%
up from 11.2%▲ +3.4 pts
Funnel: enrolled → first booking
38.4%
industry: 21%▲ +5%
Avg booking → payout
11 days
within Pakistani norms· stable
NPS — clients
62
up from 54 (Q1)▲ +8
Bookings per week
Revenue split — by segment
- Artist Engagement42% · Rs 17.6 Cr
- Music Engagement28% · Rs 11.8 Cr
- Video Productions30% · Rs 12.7 Cr
Client cohort retention
| Cohort | M1 | M3 | M6 | M12 |
|---|---|---|---|---|
| 2024 Q3 | 100% | 92% | 84% | 76% |
| 2024 Q4 | 100% | 95% | 88% | 82% |
| 2025 Q1 | 100% | 96% | 90% | — |
| 2025 Q2 | 100% | 97% | — | — |
Top clients by spend (YTD)
- 01Coca-Cola PakistanRs 18.40 Cr
- 02HUM NetworkRs 9.65 Cr
- 03Mandviwalla EntertainmentRs 7.19 Cr
- 04Engro FoodsRs 5.84 Cr
- 05Emirates NBDRs 4.26 Cr